Monday Lunch @ The Club with Nilesh Makwana: Writing your Business Eulogy – What is your Brand Essence?

  • 04-Sep-2017

  • 12:00pm - 14:00pm

  • The Western Australian Club
    The Penthouse, Level 11
    12 St. Georges Terrace, Perth

Event Details

Please join us for a Monday Lunch with Nilesh Makwana as he discusses the topic: Writing your Business Eulogy – What is your Brand Essence?

Have you ever thought about what would happen if your company or organisation ceased to exist?

Would anyone notice?  Would people, including your employees, think “how could this happen?” 

or would they not be surprised by its “passing.”

Nilesh Makwana, Managing Director of Illuminance Solutions, will discuss how the organisation defined its brand essence, how writing its obituary/eulogy “illuminated” its values and brand, 

and how it builds its brand essence into its business activities every day. 

Among Illuminance Solutions’ values are integrity, transparency, and humanity – 

and giving to the community in which it operates.  

Every business activity or initiative is founded in these three attributes of its brand essence.  

Mr Makwana will talk about some of the priority initiatives in 

which Illuminance is engaged and how the brand essence is demonstrated.   


“At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for. Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world. It’s a critical element of your strategic brand platform because if you want your customers to be clear about what your brand stands for, you must first be.”



Speaker Biography

Nilesh Makwana, social innovator, ICT advocate and entrepreneur, is an expert at bringing people together to achieve common business goals. He works tirelessly to help improve both business and social causes in commercial and not for profit arenas. Perhaps his greatest strength is identifying ways business, charities and government can collaborate in mutually beneficial ways.

As CEO of illuminance solutions, Nilesh brings together his experience in Business Development Management, Project Management and Business Analysis where his analytical mind, strong business acumen and ability to communicate well allow him to regularly exceed professional and personal goals.

Lecturing at Edith Cowan University has given him an opportunity to share his industry knowledge in classroom environment to help students combine theory with practical knowledge from the latest industry trends and movements to keep classroom activities relevant.

A founder of the West Tech Assemblage, Nilesh was able to realise his vision of creating an environment to celebrate innovation and collaboration in Western Australia. Supported widely by industry and government, it was the first event to bring together all the stakeholders in the state to present a showcase for technology and innovation in WA.

Nilesh sits on a number of boards and awards committees with the technology sector in an on-going commitment to both serve and influence the direction of the industry. He has a BA Honors degree from the University of West London and a Masters degree from Edith Cowan University within Management Information Systems.

Due to a strong sense of community and an understanding of the importance of volunteering, he has founded two projects, The Postcare App, and Borderless Gandhi. Nilesh continues to look for ways to create a positive impact on business and society and is happiest when he’s working in a collaborative environment.


Date: Monday 4th September 2017

Time: 12pm-2pm

Cost: $55
(Includes two-course meal, two drinks, tea & coffee)

BOOK HERE or call (08) 9481 7000


Venue: The Penthouse, Level 11, 12 St Georges Tce, Perth
Lift Access: Take the lift on the far right
Dress Code: Business Attire (no tie required and no jeans)
Best Parking: Perth Concert Hall, undercover (only $3.40/hr) then walk across the road.


**Please note that two business days’ notice is required for cancellations in order for us to issue you a refund or credit.

photoofnilesh-M Illumance

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